New Ways to Promote Winter Produce
In the game of grocery store sales and marketing, produce is king. That’s not because your produce section will necessarily attract the most customers but because it deserves a lot of attention. While the rest of your food products might have expiry dates, nothing boasts a shelf life as temperamental as the various items offered in your produce section.
Considering the Impact of Seasons
Unlike your dry goods or dairy products, many of the items you sell in your produce section depend on the time of year. For example, while you might stock autumn root vegetables in your produce section all year long, you’ll likely only offer as many of these items in the fall and winter. There probably isn’t any other section in your grocery store that changes as frequently, either.
Time-Sensitive Marketing
Given the abundance of certain fruits and vegetables and the scarcity of others, you can adjust your marketing strategies at certain times of the year to help direct customers toward those items in season. Creating seasonal display areas will help remind customers of the products they only have a limited amount of time to enjoy.
Winter produce includes items such as
- Turnips
- Persimmons
- Oranges
- Tangerines
- Pomegranates
- Radishes
- Parsnips
- Sweet Potato
While you might think of winter produce as including mostly root vegetables, it is clear from this list that many sweet fruits are also available through the winter. When you collect all of the products together, you’ll be able to create an engaging display that will help to energize sales.
As a grocery store manager, you also need to consistently keep that other time fact in mind: the short shelf life of your produce. By understanding the right amount of produce to stock, you’ll cut down on spoilage and save money. But you can also help to shape these numbers with effective marketing strategies.
Using Produce Display Shelves to Attract Customers
You might be surprised how much leverage you’ll get merely by contacting a producer of grocery store fixtures and display tables. When you upgrade your unattractive or worn-out display tables, every item in the produce section of your grocery store suddenly will come alive.
An attractive display table will also provide you with an advantage over other stores in your area that sell the same products. In this way, you’ll be able to increase brand awareness.
Imagine if your store contained a collection of produce display tables that all contained matching bright colours. Not only would this upgrade help to make your store look cleaner and more attractive, but it would also help to remind your customers of your store.
How Display Shelves Contribute to Longevity
A display table that is easy to clean and provides convenient storage areas will help you to cut down on spoilage in your store. A clean and vibrant look will also help to enhance the appearance of your food so it will seem fresher for a longer period.
If you’re looking for new ways to market your winter produce, be sure to get in contact with a produce display table manufacturer. Gaining a better idea of the various new options available can help to conjure new ideas for marketing produce at any time of year.
